How to Change: The Science of Getting from Where You Are to Where You Want to Be 

Praise for How To Change

“A must read for anyone looking to improve their habits—or their life.”
—Charles Duhigg, New York Times bestselling author of The Power of Habit
“If you’re dreaming of a ‘new you,’ start here.”
—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch
“Smart, pioneering, and packed with the biggest breakthroughs of our decade.”
—Arianna Huffington, founder and CEO, Thrive Global
“Katy Milkman is a wonder. In this book, she shares all her secret sauce.”
—Richard H. Thaler, recipient of the Nobel Prize in economics; New York Times bestselling coauthor of
Nudge
“An invaluable guide to success packed with insights that can help you achieve your financial and life
goals.”
—Charles R. Schwab
“This book is like having the smartest friend in the world whispering in your ear. You’ll want to send
Katy Milkman a thank-you note.”
—Daniel H. Pink, New York Times bestselling author of When, Drive, and To Sell Is Human
“A masterful tour of how behavior change works.”
—David Epstein, New York Times bestselling author of Range
“Everyone wants to know: What makes personal change happen and stick? Milkman uses the latest
science to give us answers.”
—Carol S. Dweck, New York Times bestselling author of Mindset
“If you want to master tailored, science-based strategies for overcoming obstacles, read this engaging
book.”
—Eric Schmidt, former CEO of Google
“An extraordinary roadmap for overcoming the greatest challenge of all—becoming who we believe we
should be.”
—General Stanley McChrystal, U.S. Army (retired), New York Times bestselling author of Team of
Teams and Leaders
“This book is a triple threat: evidence-based, engrossing, and full of effective strategies for making
smarter choices.”
—Adam Grant, New York Times bestselling author of Think Again; host of the TED podcast WorkLife
“If your goal is to get better, or to make your teams or business better, READ THIS BOOK.”

     About Katy Milkman

Katy Milkman is a professor at the Wharton School of the University of Pennsylvania, host of Charles Schwab’s popular behavioral economics podcast Choiceology, and the former president of the Society for Judgment and Decision Making. She is the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. Over the course of her career, she has worked with or advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart and Morningstar. An award-winning scholar and teacher, Katy writes frequently about behavioral science for major media outlets such as The Washington Post, The New York Times, the Economist, USA Today and Scientific American. She earned her undergraduate degree from Princeton University where she studied Operations Research and American Studies, and her PhD from Harvard University where she studied Computer Science and Business. Katy lives with her husband and son in Philadelphia, Pennsylvania.